Any nutritionist will tell you that water is the healthiest liquid to drink: it’s calorie-free, helps you stay hydrated and is needed for the human body to function. The problem is that no one particularly enjoys drinking plain water. This is the main reason why despite the increasing awareness of the adverse effects of sugary drinks, people prefer them to water.
In a world where the population is becoming more obese, there needs to be a good alternative to sugary drinks.
Here is where The Right Cup™ comes into play. Imagine if you could trick yourself into thinking plain water is flavored! This is the idea behind the Right Cup™, a “fruit-flavored cup” that uses fruity scents to hack our perception of taste. Although you would think that taste largely comes from taste buds, research has shown that up to 80 percent of taste actually comes from our sense of smell, and the Right Cup™ is designed to take advantage of that fact. The cup uses fruity scents to make you believe that you are drinking something flavored, even when you are just drinking plain water.
Co-founder and CEO of The Right Cup™, Isaac Lavi was inspired to create The Right Cup™ after he was diagnosed with diabetes at the age of 30. His doctors advised him to stay away from sugary beverages and to drink only water. As an expert in the field of scent marketing and a determined entrepreneur, Lavi sought a “scented solution” to his problem. Six years of research and development culminated in Lavi’s creation of The Right Cup™.
The Right Cup™ was founded in May 2015 by a small group of people who came together with one common goal: to create and distribute an innovative product that could truly make a difference in people’s lives throughout the world.