How does it actually work?

In order to appreciate how The Right Cup™ works, it’s important to understand the dynamic of how smell affects taste.

The tongue only tastes 5 sensations: sweet, bitter, sour, salty and umami. The overall taste experience is a result of the interaction of these 5 sensations and the sense of smell. It is estimated that the sense of smell is responsible for approximately 80% of the flavor experience.

When people eat and drink, food and liquids release volatile aromas that travel up from the nose and from inside the mouth, past the sinuses, until they reach the nasal epithelium which sends a message to the olfactory bulb that the aromas are in fact tastes.

The Right Cup’s natural fruit aroma combined with a patented sweet taste technology, gives your brain the perception that you are drinking fruit flavored water.

What exactly is inserted into The Right Cup?

We use proprietary technology that enables FDA approved aromatic food grade flavors and ingredients to be added directly to the cup’s components at the time of manufacturing. During the process, the aroma and flavor become integral parts of the cup itself without having to change the plastic characteristics in any way. The Right Cup™ is made of BPA free plastic and is 100% safe!

 

How long does the aroma last?

The aroma inside the cup will start to dissipate after it is removed from its protective packaging. It is therefore strongly recommended to store the cup upside down after opening, and after washing when dry.

If stored properly, you can expect the aroma taste effect to last several months.

How is the flavor added to the cup?

This is a proprietary process developed after many years of research. The aromatic flavor ingredients are added directly to the material of the cup during the manufacturing process. The result is an aromatic flavor integrated throughout the entire cup - it is not a coating.

Is The Right Cup 100% safe?

Absolutely YES!
The Right Cup product is formulated with the highest consumer safety concerns in mind.
All ingredients are FDA and EU compliant for use in food and beverage packaging and use applications.

The Right Cup® company acknowledge the importance of selecting the appropriate food ingredients and the right materials that regularly come into contact with food and we restrict ourselves by purchasing raw materials exclusively from recognized suppliers and always together with an appropriate material certificate.

Is The Right Cup safe for people who suffer from diabetes?

Absolutely yes! Drinking water from The Right Cup™  is just like drinking 100% plain water, and much more enjoyable!

Is The Right Cup safe for children?

Absolutely yes! In fact it is recommended that kids use The Right Cup™ in order to drink water instead of highly sugared fruit juice and other unhealthy beverages. The Right Cup™ will help reduce those unwanted liquid calories.

What kind of flavor experience should I expect?

While there are many people who immediately experience a flavor sensation when drinking from The Right Cup™, we have found that some users will have a mild flavor experience as if they are drinking "enhanced water" or delicate flavored water.

I Want to know more about flavor scent perception and how to fully enjoy The Right Cup

In order to understand why some people have a great flavor experience and some people a mild or weaker experience, it is important to understand that taste perception is subjective and differs from person to person. Therefore, in an effort to ensure that a large percentage of consumers get the desired taste experience, beverage manufacturers use very high levels of flavoring and sweetener in their products - actually much more than required for many people.

Therefore, The Right Cup™ suggests that in order to get the best experience, you should start with a clean pallet. Studies show that people who were asked to cut out all added sugars and artificial sweeteners for two weeks, reported that the foods and drinks they used to consume now taste “sweeter” or "too sweet". This effect is similar to listening to music at high volume. When you listen at a significantly lower volume, the music may be very difficult to hear. Yet, during quiet times, such as when you are going to sleep, the music you tried to listen to but could not hear, now seems so loud it keeps you awake! The taste experience works in much the same way. Therefore, in order to achieve the ultimate results, when using The Right Cup™, we recommend that you cut out all the ''loud noise'' - the added sugars and artificial sweeteners - for two weeks. Once you are used to the “quiet”, your flavor experience will be greatly enhanced!

The more I use The Right Cup the more the flavor seems to be pronounced. Why?

The brain is tuned to expect things and to compare them with past familiar experiences. So each time you drink from The Right Cup, the brain learns to better understand the taste experience, the result being an increased enhanced flavor experience each time you drink.
In addition, when you start cutting back on highly flavored and sweetened flavor levels, you learn to appreciate flavors at lower levels.
This also helps you to increase enjoyment of everything else you eat and drink.

Why do some people get a great flavor experience and some people do not?

It is important to understand that taste perception is subjective and differs from person to person. Therefore, in an effort to ensure that a large percentage of consumers get the desired taste experience, beverage manufacturers use very high levels of flavoring and sweetener in their products. Actually much more than required for many people. Therefore, The Right Cup™ suggests that in order to get the best experience, you start with a clean pallet. Studies show that people who were asked to cut out all added sugars and artificial sweeteners for two weeks, reported that the foods and drinks they used to consume now taste “sweeter” or "too sweet". This effect is similar to listening to music at high volume. When you listen at a significantly lower volume, the music may be very difficult to hear. Yet, during quiet times, such as when you are going to sleep, the music you tried to listen to but could not hear, now seems so loud it keeps you awake! The taste experience works in much the same way. Therefore, in order to experience the best results, when using The Right Cup™, we recommend that you cut out all the ''loud noise'' - the added sugars and artificial sweeteners - for two weeks. Once you are used to the “quiet”, you will find the flavor experience will be greatly enhanced!

Can I start using The Right Cup right away and get a flavor experience?

For those who just can’t wait, don’t worry. You will find that once you start using The Right Cup™ on a regular basis, over time the flavor will become more pronounced.

The brain is tuned to anticipate situations and to compare them with past, familiar experiences. So each time you drink from The Right Cup™, the brain learns to better understand the taste experience. The result is an enhanced flavor experience each time you drink.

In addition, when you start cutting back on highly sweetened flavors, you learn to appreciate the flavors that are less intensely sweet.

This also helps to increase the enjoyment of everything else you eat and drink.

How is drinking water from The Right Cup different from drinking regular flavored water?

If you read the ingredients of flavored water brands, you will see that most of them are actually clear, soft drinks.

ALL flavored water brands have flavor additives and some have chemical preservatives that are added directly to the beverage. In fact technically, these brands are no longer water. With The Right Cup™ you add 100% plain water. Therefore, you can be sure you are drinking 100% plain water… nothing else!

No preservatives. No additives. No Sugar. And of course, Zero Calories.

Why do some of the sweetened beverages contain preservatives and chemicals?

When additives are added directly to water, this provides an ideal environment for bacteria growth. In order to stop this growth, beverage companies need to add chemicals. Since 100% plain water does not support bacteria growth, The Right Cup™ does not need to add chemicals.

How does The Right Cup help satiation?

Many people mistake thirst signals for hunger signals and eat when their bodies are actually telling them they are thirsty. This concept is explained in the book “Your Body's Many Cries For Water” by Dr. F. Batmanghelidj. In Dr. Hirsch’s book “ScentSational Dieting”, he explains how exposure to aroma breaks the conditioned response to eat every time you feel hungry. Everyone understands how smelling fresh bread makes you hungry, however that same mechanism can also be manipulated to make you feel full.

I opened the protective package and the scent is too strong. What should I do?

This happens because the cup was sealed in a high-barrier pouch in order to prevent the scent from evaporating.

If you feel it is too strong for you, leave the cup open for several hours and then use it. You may also wash the cup and let it dry. Then the smell will be less noticeable.

How do I clean the cup?

It is recommended to clean The Right Cup™ in the sink with water and soap. It is not recommended to use a dishwasher as this may accelerate the release of the aroma.

Can I use it with hot water?

When you pour hot water into The Right Cup™ you supply more energy to the flavor’s molecules. Consequently, the molecules move faster - into the atmosphere, or evaporate - the higher the temperature, the faster evaporation takes place. It is recommended to clean The Right Cup™ in the sink with cold water and soap. It is not recommended to use a dishwasher as this may accelerate the release of the aroma.

Where did the idea come from?

When Isaac Lavi, the founder and CEO, was diagnosed with diabetes at the age of 30, he followed doctors’ orders, kept away from sugary beverages and drank only plain water. This was very hard as he hated the taste, or actually, the lack of taste. As an expert in the field of scent marketing, it was only natural that he would seek a scented solution for his problem.
The result…. The Right Cup™.